A Global Splash of Joy! ‘Central Songkran Fest’ Ends on a High Note Tourists from Around the World Flock to Celebrate a Splash-Filled Songkran at Central Patong While Fuelling Continued Summer Shopping and Travel Momentum at Central and Robinson Stores Nationwide
Central Department Store Group, under Central Retail, has reinforced the success of its ‘Central Songkran Fest – Exclusively for International Customers’ campaign after joining forces with Mastercard and Singha Lemon Soda to create a colourful Songkran celebration at Central Patong in Phuket. Now in its fourth consecutive year, the campaign created a wave of fun through lively activities and special offers packed for international tourists, reflecting the appeal of Thai Songkran as a festival that draws travellers from around the world. It also elevated the role of Central Department Store as one of the driving forces helping support Thai tourism during a major festive period and stimulate spending through its April 2026 campaign.
When it comes to one of Phuket’s liveliest Songkran water-play landmarks, the Bangla–Patong zone stands out. During this year’s Songkran festival on 12th – 13th April 2026, the forecourt of Central Patong was filled with waves of Thai and international tourists from near and far, gathering to cool off from midday through midnight. Against the festival’s vibrant backdrop, visitors enjoyed water-play zones, the ‘Dunk Tank’ game, entertainment from the DJ booth, and Central’s free water refill service for water guns, helping keep the fun going throughout the day. Mastercard also offered specially designed privileges for international tourists, including complimentary gifts and discounts at Central Patong and several Central stores nationwide. Singha Lemon Soda, meanwhile, added refreshment for visitors with chilled drinks at its booth on the forecourt of Central Patong, bringing extra colour and energy to the Songkran atmosphere.
Another clear sign of success was the excellent response from international tourists who joined the activities and enjoyed privileges from Central, Robinson and participating partners at branches nationwide. At the heart of this success was the collaboration with world-class partners that helped complete and strengthen the campaign. Joining hands with global leaders such as Mastercard and Singha Lemon Soda was not only about offering worthwhile benefits, but also about reflecting Central Department Store Group’s standards in curating privileges that respond precisely to travellers’ lifestyles. It also underlined the group’s commitment to building a strong tourism ecosystem to welcome visitors from all corners of the world with the best shopping and service experience.
The success of ‘Central Songkran Fest’ confirms Central Department Store Group’s role in linking tourism, spending and the charm of Thailand’s traditional festival through a shopping campaign and Songkran activities that helped bring the spirit of Thai Songkran to the attention of travellers worldwide, together with special offers that sustained travel and spending momentum across many destinations nationwide throughout April.
International tourists and The 1 Expat members can continue to follow privileges and enjoy shopping experiences, exclusive promotions and carefully curated activities from Central and Robinson through a range of convenient channels, including Central App, the website www.central.co.th, and Chat & Shop via LINE @CENTRALOFFICIAL. Customers can also shop via Facebook Live and inbox on the Central Department Store Facebook Page, or via TikTok Shop: @centraldepartmentstore, while updates from Robinson Department Store are available on the Robinson Department Store Facebook Page.
