MITSUBISHI XFORCE HEV Celebrates Over 12,000 Sales Milestone, Launches “XFORCE HEV x JIRAYU KOO” Box Set to Add Joy to Every Journey!
Free for Customers Booking and Taking Delivery from Today to August 31, 2026
Experience a new level of joy! Mitsubishi Motors (Thailand) Co., Ltd. celebrates the success of the “MITSUBISHI XFORCE HEV,” which has achieved over 12,000 cumulative sales nationwide, by teaming up with renowned Thai illustrator “Jirayu Koo” to launch the exclusive “XFORCE HEV x JIRAYU KOO” box set—lifestyle items designed to elevate the joy
of every journey. Reflecting the concept “Xperience the Force, Xperience the Joy,” it inspires everyone to embrace the Lifester spirit and live life to the fullest in their own way, every day.
The MITSUBISHI XFORCE HEV reinforces its success as a full hybrid compact SUV that seamlessly combines performance, technology, and modern lifestyle. Under the MITSUBISHI e:MOTION concept, it elevates the driving experience with fun, confidence, and power through three advanced technologies: a new-generation full hybrid system, 7 Drive Mode, and Active Yaw Control (AYC) for superior driving control and cornering stability. Equipped with a newly developed suspension system optimized to suit Thailand’s road conditions, it has undergone real-world testing across
the country, covering over 100,000 kilometers. It also features a distinctive exterior and interior design that captures attention, together with the comprehensive Diamond Sense 360-degree safety technology, delivering peace of mind in every moment of the journey.
The “XFORCE HEV x JIRAYU KOO” box set is the result of a collaboration with renowned Thai illustrator Jirayu Koo or Jirayu Kooamornpattana, who reinterpreted the highlights of the MITSUBISHI XFORCE HEV through a fresh perspective that seamlessly connects the vehicle with everyday lifestyle. Featuring the artist’s signature rounded forms and bold color-blocking style,
the collaboration has been brought to life through a collection of practical lifestyle items for everyday use, including a blanket pillow, an insulated tumbler, and a tote bag. Finished in bright, vibrant colors, the box set is designed to make every trip more enjoyable than ever.
Moreover, another special feature of this box set is the reinterpretation of the two presenters, “Pat-Chayanit Chansangavej” and “Ryu-Vachirawich Wattanapakdeepaisan,” whose charm, vibrancy, and positive energy have been reinterpreted as illustrated characters in Jirayu Koo’s style, inspiring the younger generation to step out and enjoy every moment of life as Lifesters who define happiness in their own way.
Customers who book and take delivery of the MITSUBISHI XFORCE HEV from July 1 to August 31, 2026, and register via the M-Drive application from July 15 to August 31, 2026, will receive
a complimentary “XFORCE HEV x JIRAYU KOO” box set valued at 1,470 baht*.
Mitsubishi Motors Thailand is committed to meeting every lifestyle of a new generation through the belief that “every experience is the beginning of inspiration.” Likewise, the MITSUBISHI XFORCE HEV is ready to be a trusted companion for discovering new experiences, bringing fun, excitement, and impressions to every journey.
For more information or to schedule a test drive, please visit www.mitsubishi-motors.co.th
or contact the Mitsubishi Call Center at 02-079-9500, available 24 hours daily. Stay updated with the latest news from Mitsubishi Motors Thailand at www.facebook.com/MitsubishiMotorsTH.
Watch the “XFORCE HEV x JIRAYU KOO” commercial and an exclusive interview with Jirayu Koo here:
