The Standard, Pattaya Na Jomtien Will Be All Play on Thailand’s Coastline Introducing The Standard’s First-Ever Beach Club in a Bold New Coastal Retreat
The Standard is proud to announce its newest Southeast Asian outpost, The Standard, Pattaya Na Jomtien, will open this October 2025. Located just over an hour from Bangkok in the relaxed, upscale seaside enclave of Na Jomtien, this new beachfront resort will redefine coastal Thai living with the brand’s signature blend of laid-back luxury, bold design, and irreverent charm.
Following the successes of The Standard, Hua Hin (2021), The Standard, Bangkok Mahanakhon (2022), and The Standard, Singapore (2024), this highly anticipated opening will bring fresh energy to Thailand’s eastern seaboard, introduce the brand’s first-ever beach club, Esmé, and reimagine Pattaya through a more elevated lens.
Located just over an hour from Bangkok and a world away from Pattaya’s neon-soaked nightlife, Na Jomtien has quietly emerged as one of Thailand’s most sophisticated seaside enclaves. This tranquil stretch of coastline offers a slower pace, swimmable waters, and a distinctly laid-back rhythm—perfect for those seeking a more elevated beach escape.
Surrounded by calm seas and shaded by pines, Na Jomtien provides effortless access to some of the Gulf’s most beautiful offshore destinations. Island to be Koh Kram, Koh Phai and Koh Larn are just a short boat ride away, offering white sand beaches, pristine coral reefs, turquoise waters that rival the southern islands—ideal for snorkeling, paddleboarding, or sailing and a sense of seclusion rarely found this close to the city.
Beyond the beach, Na Jomtien is evolving into a rising hub of design-led dining and culture. The neighborhood is home to a new generation of independent cafés, thoughtful restaurants, and creative spaces that prioritize atmosphere and authenticity. For adrenaline seekers, Na Jomtien is also one of Thailand’s hidden gems for kitesurfing, thanks to consistent winds and open waters that attract pros and newcomers alike.
Whether guests are unwinding with sunset cocktails, island-hopping for the day, or catching wind on the waves, Na Jomtien offers a fresh, refined take on Pattaya—where life revolves around the sea, just as it should.
Designed by Verena Haller and The Standard’s in-house design team, in collaboration with ONION, DIN Studio, and Studio Lupine, The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand’s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.
Landscape design by PLA blends lush greenery into every corner that will guide guests on a sensory journey from arrival to oceanfront where shadow, texture, sound, and light will unfold across a series of immersive, ever-changing spaces.
The Standard, Pattaya Na Jomtien will feature 161 rooms and suites, ranging from the sleek Standard King to Deluxe One Bedroom Suite with Ocean View and Private Pool, and the dramatic 322-square-meter Penthouse. Each space has been designed for maximum comfort and style, featuring rain showers, curated amenities, and garden or sea views that will set the tone for a true escape.
This new beachfront resort will celebrate local and international creatives in every detail. A highlight, in collaboration with MozART Advisory, is Chloé Kelly Miller’s courtyard installation, “Unity of the Double” a pair of hand-carved stone sculptures custome made on-site, embodying themes of duality, family, and joyful reunion.
Uniforms were created in collaboration with Thai fashion house Vickteerut, whose exclusive collection blends chic urban tailoring with the ease of beachside living through clean silhouettes and unexpected detailing.
Esmé – The Standard’s First Beach Club
Set along Na Jomtien’s lush coastline, Esmé will blend bold Mexican flavors with vibrant Thai flair in an effortlessly stylish setting. As the sun dips, ritual gongs and deep drumbeats will set a tone of reverence and rhythm. Standout dishes will include:
Chicharrones de Cerdo con Guacamole– crispy pork rinds with creamy guac
Pescado Zarandeado– Thai Gulf snapper with spiced aioli
Camarón Tacos– tiger prawns in tamarind marinade with crispy onions and house hot sauce
Pair it with a Pattaya Paloma, a tequila cocktail rimmed with Thai mala spice—crafted for transitions from sunbed to dance floor.
Sereia – Thai Coastal Grill
Inspired by the seafood traditions of Chonburi, Sereia will offer a specialty seafood experience centered around the freshest local catches and premium meats, expertly grilled over live fire. The menu will celebrate seasonality and regional flavors, featuring standout dishes like “Jang Long”—Chonburi-style grilled fish cakes on lemongrass skewers served with a refreshing cucumber relish and K”ang Kua Pu-nim” – lump crab in wild betel leaf, bathed in a rich red curry.
Mmhmmm
An adults-only rooftop escape perched above Sereia. This sultry social spa will feature a sleek bar, mud lounge, ice bath, and secret pool. Playful and serene in equal measure, Mmhmmm will offer panoramic ocean views and unexpected moments of indulgence.
The Pool
Set just steps from the sea, the pool at The Standard, Pattaya will offer a vibrant, laid-back escape. Striped loungers in bold cinnamon tones will line the deck, bringing a pop of energy to the shoreline. White pergolas draped in bougainvillea will create shaded corners for cocktails and conversation, while a lush lawn will surround the scene—where sunbeds will spill onto the grass and barefoot lounging will be encouraged. Poolside service will include chilled cocktails, frosé, and The Standard favorites, delivered straight to your lounger.
Surf Shack
Capturing the effortless cool of a Baja surfing lodge, Surf Shack at The Standard, Pattaya will be a laid-back beachfront grab-and-go outpost for ocean lovers on the move. Vintage surfboards will line the walls, while ice-cold beers and coastal snacks will keep the vibe relaxed and ready to refuel. Whether fresh from surfing, kiteboarding, or chasing the breeze, it will be the perfect spot to unwind feet in the sand.
The Standard, Pattaya Na Jomtien will be where tropical ease meets design-forward hospitality. Whether you’re in it for the authentic Thai seafood, the tacos, the sunsets, or the vibe, this will be Thailand’s new standard for coastal getaways.
You’re invited to be among the first to check in!
To celebrate, we’re serving up 20% off our best available rates with daily breakfast for two, plus a complimentary cocktail at Esmé. Book now and stay from 21 October 2025 onwards.
For more information and reservations, visit www.standardhotels.com/pattaya.
Upon opening, The Standard, Pattaya Na Jomtien will participate in the World of Hyatt loyalty program.
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