Taiwan Tourism Administration Hosts B2B Taiwan Tourism Workshop in Bangkok
Strengthening Thailand–Taiwan Tourism Collaboration and Driving Sustainable Growth
The Taiwan Tourism Administration (TTA) reinforced tourism cooperation between Thailand and Taiwan at the start of 2026 with the successful hosting of the B2B Taiwan Tourism Workshop at Carlton Hotel Bangkok Sukhumvit. The event brought together more than 150 participants, including Thai travel industry professionals, airlines, and media representatives, highlighting Thailand’s role as a key source market for Taiwan in Southeast Asia.
The workshop forms part of Taiwan’s comprehensive tourism promotion strategy for 2026, showcasing major travel highlights such as the Taiwan Lantern Festival, night-time tourism experiences, and a wide range of themed travel products. These initiatives reinforce Taiwan’s positioning as a vibrant, year-round destination offering diverse experiences from day to night, while also introducing promotional campaigns and travel incentives aimed at encouraging more Thai travelers to visit Taiwan.
The B2B Taiwan Tourism Workshop served as an important platform for strengthening industry ties between the two countries. The event enabled tourism stakeholders from Thailand and Taiwan to meet, exchange market insights, and engage in direct business discussions, with the goal of developing new travel products, tour packages, and long-term partnerships that will support future tourism growth.
In 2026, Taiwan continues to promote its destination brand under the global theme “Taiwan – Waves of Wonder,” highlighting the island’s unique blend of natural landscapes, urban culture, and dynamic night-time experiences. The campaign emphasizes Taiwan’s appeal as a destination where visitors can enjoy rich and varied experiences throughout the day and into the night.
Event participants also enjoyed a contemporary cultural performance by Diabolo Walker, and a specially curated dinner featuring Michelin-selected Taiwanese cuisine, offering an authentic taste of Taiwan in Bangkok. The workshop facilitated more than 4,000 business meetings, underscoring the strong interest from both markets and laying a solid foundation for continued cooperation between Thailand and Taiwan’s tourism industries.
Ms. Cindy Chen, Director of the Taiwan Tourism Administration, Bangkok Office, said: “The B2B Taiwan Tourism Workshop welcomed more than 23 tourism organizations from Taiwan, including government agencies, tourism associations, travel companies, hotels, and Taiwan’s major airlines. With over 150 Thai travel operators participating and more than 4,000 business meetings conducted, the event marks an important step in strengthening long-term cooperation between the tourism industries of Taiwan and Thailand.”
Ms. Chen added that Taiwan’s tourism promotion in the Thai market in 2026 will focus on experiential travel across four key themes: gastronomy, culture, lifestyle, and LGBTQ+ tourism.
“Taiwan offers strong appeal through its Michelin and Bib Gourmand dining experiences, religious and cultural festivals that resonate with Thai travelers, nature and wellness tourism, and an inclusive, LGBTQ+-friendly travel environment. These strengths are designed to encourage repeat visits and longer stays.”
The Taiwan Tourism Administration is also continuing to enhance travel convenience for international visitors through initiatives such as high-speed rail promotions, incentives for repeat travelers, short transit tour programs, and the advancement of smart tourism through digital platforms and AI technology, aimed at delivering safer, smoother, and higher-quality travel experiences.
Taiwan remains a popular destination for Thai travelers, supported by increased flight connectivity, competitive travel costs, and the extension of visa-free entry for Thai nationals until the end of July 2026. The workshop is expected to generate more than NTD 70 million in tourism-related economic value. In addition, Taipei was ranked 15th among the world’s top destinations in the Top 100 City Destinations Index 2025 by Euromonitor International and was also recognized by Travel + Leisure as one of Asia’s must-visit cities, reflecting Taiwan’s strong competitiveness on the global tourism stage.
For more information about traveling to Taiwan, please visit
www.taiwantourism.org/th
