SONO Hotels & Resorts Asia Signs SONO Belle Hanoi Old Quarter
SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with Binh Minh Urban Construction Investment., JSC for SONO Belle Hanoi Old Quarter, marking the brand’s first city hotel in Vietnam’s capital and reinforcing its growing presence in the country.
Scheduled to open in Q4 2026, the nature-led urban lifestyle hotel will introduce the SONO Belle brand to the heart of Hanoi’s historic Old Quarter, a district shaped by more than 1,000 years of culture and commerce. The hotel will be located within walking distance of the iconic Hanoi Opera House, luxury boutiques, heritage landmarks, and the capital’s vibrant dining and café scene.
The hotel will feature 56 guestrooms and suites, offering a refined stay experience designed to complement the character of one of Southeast Asia’s most historic urban districts.
“Hanoi’s Old Quarter represents the cultural heart of Vietnam’s capital, where history and contemporary lifestyle meet. Partnering with SONO Hotels & Resorts allows us to introduce a distinctive hotel that reflects the spirit of the neighborhood while delivering the quality and hospitality standards of the SONO brand. We believe SONO Belle Hanoi Old Quarter will become a compelling new destination for travellers exploring this remarkable city,” said the property owner.
Jihong An, Senior Vice President – Asia, SONO Hotels & Resorts Asia, added: “We are honored to collaborate with Binh Minh Urban Construction Investment., JSC to bring SONO Belle Hanoi Old Quarter to life in such an iconic location. Hanoi is one of Asia’s most culturally rich capitals and an increasingly important destination for international travellers. This project reflects the trust our partners place in the SONO brand and supports our strategy to expand our hospitality footprint across key destinations in Asia.”
Located approximately 40 minutes from Noi Bai International Airport, SONO Belle Hanoi Old Quarter will offer convenient access for both international and regional travellers while providing an intimate gateway to the city’s heritage, culture, and evolving lifestyle scene.
With its nature-led urban lifestyle concept and prime address, the hotel is positioned to become a distinctive addition to Hanoi’s hospitality landscape and a new flagship destination for the SONO Belle brand in Vietnam.
