Singapore Airlines Introduces Next-Generation Long-Haul Cabin Products
- More than S$2 billion invested in all-new First Class, Business Class, Premium EconomyClass, and Economy Class seats for long-haul aircraft
- A luxurious private sanctuary in First Class, with elegantly curved sliding doors forenhanced privacy and spaciousness, companion dining, and centre seats that transforminto a two-seater sofa or the largest double bed in the sky
- Enhanced ergonomics in Business Class for greater comfort and more restful sleep,complemented by increased privacy, an adaptable personal space, and companion beds
- More space, greater comfort, added convenience, and new entertainment options forPremium Economy Class and Economy Class customers
- Smart cabin controls remember customers’ preferred settings across journeys in FirstClass and Business Class
- New cabin products scheduled to enter service from the second half of 2027 on SIA’sretrofitted Airbus A350-900 and new Boeing 777-9 aircraft
Singapore Airlines (SIA) today unveiled its all-new next-generation long-haul cabin products, thoughtfully designed around the different ways customers work, dine, relax, and rest on board to deliver more comfortable, personal, and intuitive travel experiences.
The Airline is investing more than S$2 billion in its new First Class, Business Class, Premium Economy Class, and Economy Class cabin products, which are a key part of SIA’s elevated end-to-end travel experience that was launched today.
The new cabin products will be progressively introduced from the second half of 2027 on
SIA’s 41 retrofitted Airbus A350-900 long-haul and A350-900 ultra-long-range (ULR) aircraft,
and its new Boeing 777-9 fleet.
Mr Lee Lik Hsin, Chief Commercial Officer, Singapore Airlines, said: “While each cabin has been designed individually, they are united by the same ambition to make the experience more comfortable, flexible, and rewarding for our customers. Singapore Airlines’ next-generation long-haul cabin products will ensure that our customers travel more comfortably than before, and have greater control over their in-flight experience, whether they are working, dining, relaxing, or resting.”
The upcoming 777-9 widebody aircraft will feature the new First Class, Business Class, Premium Economy Class, and Economy Class cabin products. The 41 retrofitted A350-900 long-haul and A350-900ULR aircraft will feature the new Business Class seats, with First Class cabins introduced on the A350-900ULR fleet for the first time.
The development of these cabin products was informed by extensive research involving more than 5,000 frequent travellers, customers, staff, and industry experts worldwide. Through focus groups, interviews, surveys, and concept testing, SIA gained valuable insights into how customers work, dine, relax, sleep, and spend their time on board.
The research underscored customers’ growing expectations for greater privacy and comfort, intuitive functionality, flexibility, and a more connected experience that caters to their individual needs and preferences throughout their journey.
These insights shaped the development of the new cabin products in collaboration with leading international design firms: PriestmanGoode for First Class, Designworks for Business Class, and Factorydesign for Premium Economy Class and Economy Class. SIA worked closely with its manufacturing partners – Collins Aerospace for the new First Class, Premium Economy Class, and Economy Class seats, and RECARO Aircraft Seating for the Business Class seats – to bring these designs to life.
