Siam Paragon reaffirms its leadership as Thailand’s Top-of-Mind brand, securing 3 prestigious awards for the 4th consecutive year at the 2026 Thailand’s Most Admired Brand and 2025-2026 Thailand’s Most Admired Company Awards
Siam Paragon, a global destination in the heart of Bangkok and a gateway to unmatched world-class experiences, has solidified Siam Piwat Group’s success as a game changer and a pioneering developer of world-class destinations. Recognized as top-of-mind favorites for Thai and international visitors alike, Siam Paragon recently secured three major accolades at the 2026 Thailand’s Most Admired Brand and 2025–2026 Thailand’s Most Admired Company Awards, hosted by BrandAge, Thailand’s leading marketing and brand publication.
The honors received are as follows:
No. 1 Most Trusted Brand: Ranked as the most reliable and trusted brand by consumers for the fourth consecutive year in the modern trade category for the shopping center sector as part of the 2026 Thailand’s Most Admired Brand survey.
Global Thai Brand Award: An honorary accolade recognizing Siam Paragon’s outstanding marketing activities that have built a global reputation and elevated the brand to the international stage in the modern trade category for the shopping center sector.
2025-2026 Thailand’s Most Admired Company: Awarded for the third consecutive year in the shopping center sector in recognition of Siam Paragon’s commitment to innovation and service excellence.
Thanaporn Tantiyanon, Managing Director of Siam Paragon Shopping Center, stated: “Siam Paragon is immensely proud and honored to have earned the trust of consumers, who voted us the No. 1 Thailand’s Most Admired Brand’ for four consecutive years. This honor, along with the Global Thai Brand Award and being named ‘Thailand’s Most Admired Company’ for the third consecutive year for the years 2025-2026, reflects our vision of delivering novel experiences and establishing a “new global prototype” for shopping centers that meets evolving consumer needs. These awards serve as a powerful motivation for our team, whose dedication to innovative ideas and the delivery of the best possible experience to our customers has firmly secured our position as the top-of-mind choice for customers.”
Sirana Hemachayati, Executive Vice President of ONESIAM for Integrated Marketing Communications at Siam Piwat Co., Ltd., added: “Siam Paragon remains the undisputed No. 1 global destination and a gateway to unmatched world-class experiences. We bring together the best of the world through four core pillars: world-class luxury, culinary excellence, extraordinary experiences, and artistic aesthetics. These elements are meticulously curated to foster a one-of-a-kind lifestyle designed to fulfill every dimension of future living: Be Extraordinary, Live Extraordinary, and Dream Extraordinary.”
As a global destination that draws over 100 million visitors annually, Siam Paragon is embarking on a new decade with the vision “A Journey of Extraordinary Dreams” after its roaring success over the past year in introducing various global prototypes that brought fresh innovation to the industry. This includes the expansion of its luxury space, Luxe Hall, featuring duplex and triplex store formats, and the launch of new world-class attractions that redefine urban living, including NEXTOPIA, the Prototype for the World of Tomorrow, and MELAND, one of the world’s largest indoor theme parks. Also unveiled were specialized zones like EATELIER Dining Entertainment and Gourmet Eats, along with the art-centric Art Jewel and Arena of Arts zones, seamlessly blending art, music, and fashion with culinary culture.
These accolades are a testament to enduring consumer trust and confidence in Siam Paragon. The rankings are based on comprehensive research conducted by BrandAge in partnership with leading educational institutions nationwide, surveying the opinions of consumers regarding brand reliability across Bangkok and Thailand.
