Sheraton Grande Sukhumvit Becomes Thailand’s First Home of Newby London
A Rare Union of Luxury, Craftsmanship, and Purpose, Exclusively Brought to Thailand
There are luxuries that delight the senses.
And then there are luxuries that nourish the soul.
In an age of relentless motion — where stillness has quietly become the rarest indulgence of all — Sheraton Grande Sukhumvit is proud to announce a partnership of singular distinction: the exclusive introduction of Newby London to Thailand. Made possible through the vision of Doors to Asia, led by Co-Founder & CEO Duane Thia, this collaboration transforms the simple act of drinking tea into something profoundly meaningful.
This is not merely the arrival of an internationally celebrated tea house. It is the beginning of a new ritual — one steeped in centuries of craft, guided by a philosophy of quiet generosity, and offered with the unhurried grace that defines true luxury.
The Bridge Between Worlds: Doors to Asia
Behind every remarkable introduction is a visionary who sees the connection before it exists. For Newby London in Thailand, that visionary is Duane Thia, Co-Founder & CEO of Doors to Asia, the Official distributor bringing Newby’s world-class teas to the Thai market for the first time.
Doors to Asia specializes in connecting exceptional international luxury brands with the discerning tastes of Asian consumers, building relationships grounded in authenticity, quality, and cultural resonance. In selecting Sheraton Grande Sukhumvit as Newby’s exclusive hotel partner in Thailand, Doors to Asia has ensured that this debut takes place in a setting that honors the brand’s extraordinary heritage.
“Newby London is not simply a tea brand: it is a philosophy, a commitment to craft, and a force for good in the world,” said Duane Thia, Co-Founder & CEO of Doors to Asia. “Bringing Newby to Thailand through Sheraton Grande Sukhumvit felt like the only fitting introduction. This is where luxury meets meaning, and we are proud to open that, Door.”
A Vision Rooted in Devotion
Born in London and revered across the world’s most discerning tables, Newby was founded by philanthropist Nirmal Sethia with a singular, impassioned purpose: to restore the dignity and artistry of fine tea at a time when both were disappearing. He journeyed across the earth’s most storied tea regions — the mist-laden mountains of China, the ancient gardens of Japan, the sun-drenched estates of India, Taiwan, and Sri Lanka — not merely to source exceptional leaves, but to preserve the poetry behind them.
The result is a collection that borders on the obsessive in its pursuit of excellence. Leaves are hand-selected during prime season, protected from excessive oxidation, and preserved in state-of-the-art facilities rarely seen in the tea world — all to ensure that what reaches the cup carries the full purity, freshness, and extraordinarily low fluoride levels that define a Newby tea.
Yet behind this devotion to craft lives a purpose far greater than excellence alone.
A Luxury That Gives Back
Unlike most luxury brands, Newby does not exist for profit. It exists for the world.
Every cup poured, every leaf savored, channels its proceeds directly to the N. Sethia Foundation — a global charitable organization dedicated to humanitarian causes, education, healthcare, and the preservation of cultural heritage. In this way, every sip becomes an act of quiet grace. Every moment of pleasure carries with it the quiet power to transform a life far beyond the table.
At Sheraton Grande Sukhumvit, this philosophy finds a natural home. As Thailand’s first Luxury Collection hotel, the property has long held that true luxury is emotional in nature — not extravagant, but essential. It is found in craftsmanship, in authenticity, in the stories woven into every detail. The arrival of Newby is an expression of this belief in its most beautiful form.
“Tea has always been more than a beverage,” said Vladislav Dronov, Executive Assistant Manager, Food & Beverage at Sheraton Grande Sukhumvit. “It is ritual. It is memory. It is the space between words where something real is felt. What makes Newby extraordinary is that every detail — from the gardens they source from to the lives they touch — is crafted with intention. This partnership is not simply about serving luxury tea. It is about offering our guests something meaningful to carry with them long after they leave.”
Teas of Rare Beauty
Guests are invited to discover Newby’s extraordinary collection across the hotel’s celebrated dining destinations — Rossini’s, basil, and The Living Room — each offering its own intimate atmosphere in which to linger.
Among the most revered is the legendary Silver Needle — one of the rarest white teas on earth. Harvested only from the first unopened buds of the Fujian Province in China, each silvery leaf is hand-plucked at dawn during just a few precious days each year. The infusion is hauntingly delicate: a whisper of honeydew, the gentlest suggestion of florals, and a purity so luminous it feels less like drinking tea and more like holding time still.
There is also the celebrated Milk Oolong, cultivated high in the mist-covered mountains where cooler temperatures coax a signature creaminess from the leaf. Semi-oxidized and impossibly smooth, it unfolds slowly — floral and buttery, with notes of warm caramel and orchid lingering long after the final sip. Comforting yet quietly elegant, it is the taste of a beautiful memory one never quite wishes to release.
From Japan arrives the revered Gyokuro — poetically translated as “jade dew.” Shaded carefully from sunlight before harvest, the leaves develop extraordinary sweetness and depth, yielding a silky, umami-rich infusion of serene complexity. Meditative in character and deeply refined in nature, Gyokuro represents centuries of Japanese tea artistry distilled, with great patience, into a single cup.
An Invitation to Slow Down
Beyond the tea itself, this collaboration transforms the guest experience at Sheraton Grande Sukhumvit — weaving tea as a sensory ritual seamlessly into the rhythms of the hotel. From elegantly curated afternoon tea experiences and intimate post-dinner reflections to quiet evenings accompanied by live jazz in The Living Room, Newby extends an unhurried invitation: to be present, to savor, to feel.
Because perhaps the greatest luxury of our time is not what we consume — but what we allow ourselves to truly experience in the consuming of it.
And in every cup of Newby poured at Sheraton Grande Sukhumvit, guests will discover something that has grown rare in the modern world:
A luxury with a soul.
