Shake Shack Opens at Central Pattaya, Its First Eastern Thailand Location, Featuring a Streetside Shack Truck

Shake Shack Thailand is expanding into one of the country’s top tourist destinations with the official opening of its new location at Central Pattaya. The opening reinforces the Shake Shack’s commitment to delivering food using premium ingredients and warm hospitality to guests across Thailand.

One of the key highlights is the launch of Thailand’s first “Shack Truck.” Located streetside near the beach, the Shack Truck serves as an extension of the main restaurant, offering drinks, desserts, and refreshing treats. The truck features exclusive artwork by renowned local artist Alberthink, inspired by Pattaya’s vibrant colors, culture, and seaside atmosphere. It also creates a new photo spot for both visitors and local residents.

To celebrate the opening, Shake Shack is hosting a “Beach Takeover” from November 12–15, 2026, bringing a fun and relaxed lifestyle experience to Pattaya Beach. The event features beach volleyball, interactive activities, entertainment, and special menu items from the Shake Shack x Coca-Cola collaboration, including refreshing Float drinks.

Another highlight is the limited-edition Shake Shack x Havaianas collection. The special sandals come with decorative pins inspired by Shake Shack’s signature icons, including a burger, crinkle-cut fries, hot dog, and lemonade. Customers who purchase the collection under the promotion terms can also join a complimentary workshop to customize their sandals and receive an exclusive Havaianas pin.