NEGRONI WEEK RETURNS TO CELEBRATE THE TIMELESS BONDBETWEEN CAMPARI AND THE ICONIC COCKTAIL
The 13th annual #NegroniWeek will take place from 22nd to 28th September 2025 with proceeds from participating venues going to charitable partner Slow Food.
Campari, Italy’s iconic red apéritif, and Imbibe Magazine join forces again for the 2025 edition of Negroni Week, running from 22nd to 28th September 2025 and featuring a global series of events in bars and restaurants supporting charitable partner Slow Food. Celebrating the power of storytelling through creative mixology with Campari at its heart.
In 2024, over 13,000 bars and restaurants across nearly 90 countries participated in Negroni Week, helping raise a combined $600.000 that has supported an educational scholarship awarded to 24 industry professionals and 17 community-based projects around the world. For Negroni Week 2025, the Negroni Week Fund will continue to be distributed by Slow Food to directly support the hospitality community in helping preserve cultural and biological diversity, promoting food and beverage education with knowledge exchange, and fostering equity and wellness.
Celebrating mixology culture across bar and restaurant partners, Campari has further extended its commitment to supporting Negroni Week’s charitable goals by inspiring bartenders to craft their own stories around the red heart of the world’s best-selling classic cocktail1. In Thailand, consumers can enjoy Negroni Week with a series of Campari-packed special events as follows:
The Craft Behind the Bar – Bartender Training Class
The Ritz-Carlton, Bangkok – Ballroom
Monday 22nd September
13:00 – 16:00 hrs
Campari presents The Craft Behind the Bar, an exclusive training session led by world-renowned bartender and bar owner Simone Caporale – one of the most influential figures in the global bar industry. This immersive class covers essential hospitality principles and Campari cocktail design, showcasing how to harmonise the bold, bittersweet profile of Italy’s iconic red apéritif with other ingredients. Simone will also demonstrate innovative techniques for creating new cocktails that fuse Campari’s unmistakable character with the rich flavours of the region.
Negroni Week Opening Night
Caleō, The Ritz-Carlton Bangkok Hotel
Monday 22nd September
20:00 – 23:00hrs
Campari and The Ritz-Carlton, Bangkok hosted the Negroni Week Opening Night at Caleō Bar with special guest bartender Simone Caporale, a five-time winner of the No.1 spot on The World’s 50 Best Bars. A portion of the proceeds was donated to Slow Food, a global movement dedicated to preserving local food cultures and promoting sustainable gastronomy.
Negroni Week Brunch
Attico Cucina Italiana, Radisson Blu Plaza Bangkok
Sunday 28th September
11:30 – 14:30hrs
Ticket: THB 2,000
Food and drink enthusiasts can indulge in a gourmet international buffet accompanied by free-flow Campari cocktails, crafted by Campari Brand Ambassadors. All proceeds from ticket sales will be donated to The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen. Tickets are available now via Line Official @campari.
Negroni Week Bar Hopping
Monday 22nd – Sunday 28th September
18:00hrs till late
Ticket: THB 1,000B
This year’s bar hop invites guests to enjoy three welcome drinks crafted by Campari’s special guest bartender, served at Drywave, Rabbit Hole, SIN Rooftop Bar, Stella and more. Each ticket also includes a commemorative T-shirt and cap and three tokens, each redeemable for a drink at participating venues hosting special guest events. Tickets are available now via Line Official @campari, with all proceeds benefiting The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen.
For more information about what’s happening during Negroni Week 2025, visit http://www.negroniweek.com and follow #campari #nonegroniwithoutcampari #negroni #negroniweek25 @Campariofficial and @imbibe.
