Montara Hospitality Group Expands beyond Trisara to Build an Integrated Wellness Ecosystem at Tri Vananda, Adding Southeast Asia’s First Clinique La Prairie Health Resort to Its Portfolio
Two decades in the making, the group’s offering in Phuket taps into a global wellness market worth USD 6.8 trillion
Montara Hospitality Group, a Thai business born and rooted in Phuket, is presenting the full scope of a portfolio built on more than 20 years in luxury hospitality. What started with resorts and restaurants has grown to include premium residences and a world-class integrated wellness community: from Trisara, Phuket’s most exclusive beachfront pool villa resort, and the MICHELIN-recognised restaurants PRU and JAMPA, to Tri Vananda, a luxury residential wellness community set across more than 600 rai (around 237 acres) for those seeking a sustainable, health-focused life in Phuket. The group’s latest major milestone is the opening of Clinique La Prairie Phuket at Tri Vananda, a fully integrated health resort by the Swiss pioneer in longevity science, which is now ready to welcome guests. This milestone reflects Montara’s longstanding commitment across all its businesses to enhancing quality of life, promoting better health, and delivering hospitality that extends well beyond the guest experience. Montara’s continued growth also aligns with the global wellness economy, now valued at USD 6.8 trillion, according to the Global Wellness Institute.
Montara’s steady expansion comes as Asia’s luxury market shifts direction. FT Live’s Asia’s Emerging Luxury Real Estate Hubs report notes that leading luxury businesses are increasingly bringing hotel, residential, dining and wellness experiences together, encouraging guests to return through integrated offerings that suit every occasion throughout the year. The Business of Luxury Asia report, meanwhile, finds that spending on luxury experiences is growing by around 15% a year, outpacing spending on personal luxury goods.
Mr. Kittisak Pattamasaevi, Chief Executive Officer of Montara Hospitality Group, said, “Over more than 20 years in hospitality, we’ve seen a clear shift in guest behaviour. Choosing a luxury hotel once came down mainly to the room, the location and the service. Today, guests are looking for what supports a good life and gives their experiences more meaning: food, health, privacy, nature and time with their families. These needs are why Montara has gradually expanded from hotels into food, wellness and residences, while keeping the quality of our service and the long-term care of our guests as our highest priority. Our businesses now span every aspect of a good life. Trisara, our flagship resort, embodies luxury service that is attentive to every detail. Tri Vananda carries those values into a fully integrated wellness community. And Clinique La Prairie Phuket at Tri Vananda will be a health resort that cares for people through personalised programmes designed by specialists in anti-ageing science. The wellness ecosystem we are presenting today shows that Phuket and Thailand are ready to become a world-class wellness lifestyle hub for guests and investors from around the world.”
Tri Vananda: The Wellness Community Making Phuket a Second Home
Montara’s next step came as Phuket began to change from a holiday destination into a second home where people from around the world choose to live for the long term. According to 2025 market data from Knight Frank Thailand, new villa sales in Phuket reached 631 units, up 12.9% on the previous year. Buyers are mainly high-net-worth individuals, foreign investors and people who make Phuket their second home or stay for months at a time. They look for services that support long-term living, from food and health to family spaces and community, alongside a home that is calm and comfortable.
Tri Vananda is a multigenerational wellness community set across more than 600 rai, designed to help people restore their energy and bring body and mind back into balance. It is about 15 minutes from Phuket International Airport, close to beaches, marinas, a national park and UWC Thailand International School. Building is limited to just 15% of the land, so most of the site, including nine lakes, remains in its natural state. Shaped from day one around wellness and living well, the master plan brings together 70 private pool villas, The Community House; the Tweenie Club for children and teenagers, the MICHELIN Green Star restaurant JAMPA, fitness areas, and the organic farm, catering to families across generations, from young children to grandparents. The community also welcomes the public to Local Roots Market, which brings together local artisans and producers committed to sustainability.
Tri Vananda is a project to watch as wellness real estate grows worldwide. The Global Wellness Institute (GWI) valued the sector at USD 584 billion in 2024 and expects it to reach USD 1.1 trillion by 2029. In Thailand, wellness real estate grew by 22.9% in 2024.
Clinique La Prairie Phuket at Tri Vananda: A World-Class Health Resort That Completes Montara’s Wellness Ecosystem
A key milestone in completing Montara’s integrated wellness ecosystem is Clinique La Prairie Phuket at Tri Vananda, which is now ready to welcome guests as the first full-scale Clinique La Prairie Health Resort in Southeast Asia. Clinique La Prairie is a Swiss health institution with more than 90 years of experience in preventive medicine. Here, guests stay in the resort’s pool villas for the length of their programme, with a team of specialists closely monitoring their health, while enjoying the nature, cuisine and community of Tri Vananda. Each programme aims to extend healthspan, the years in which people stay strong and live life to the full. Guided by the Clinique La Prairie Longevity Method, a science-driven approach to health and wellbeing, the programmes combine advanced diagnostics, predictive health assessments, and personalised care plans across four key pillars: Medical, Nutrition, Movement, and Wellbeing. Follow-up continues after the programme ends, so that the guidance guests receive becomes part of their everyday lives.
The opening of Clinique La Prairie Phuket at Tri Vananda adds medical wellness and longevity expertise to Montara’s portfolio. It also gives health and longevity travellers another reason to choose the island and stay longer, through programmes and facilities designed around a more meaningful way of living.
“Looking ahead, we are focused on giving each part of our business a clear role under one shared vision: putting people first, strengthening the relationships between people and their communities, and creating meaningful experiences that bring about positive change. We believe that, from here on, competition in the luxury market will be measured by product quality, service that truly understands luxury lifestyles, and the ability to care for guests over the long term. These are the values Montara has held since its earliest days in Phuket,” added Mr. Kittisak.
Phuket Hosts the Global Wellness Summit 2026
Phuket will host the Global Wellness Summit 2026 from 10 to 13 November 2026, marking the summit’s 20th anniversary. As a sponsor of this international gathering, Montara will join a panel discussion to share its vision for wellness and longevity.
For more information about Montara Hospitality Group, visit https://montarahospitality.com/
