LONGCHAMP BRINGS “LA PLAGE LONGCHAMP” TO PHUKET An Exclusive Beach Club at The Surin Phuket Celebrating the Summer 2026 Collection “Catch the Parisian Wave”
Inspired by its Summer 2026 collection “Catch the Parisian Wave”, Longchamp transforms the Pansea beach into a space for creative expression with La Plage Longchamp, an exclusive beach club at The Surin Phuket, from 24 March to 6 April 2026. The destination forms part of the Maison’s global Beach Takeover series, spanning iconic summer locations across the world.
Designed as an immersive seaside experience, La Plage Longchamp celebrates a sunny, free-spirited lifestyle where Parisian elegance meets surf culture. Drawing from the rhythm of the ocean and the spirit of life in motion, the experience invites guests to embrace a more relaxed, instinctive way of living where style flows as naturally as the tide.
Inspired by the colours of a summer sunset — from shrimp pink and lagoon blue to mint green — the collection captures the movement of waves, the warmth of sunlight, and the energy of coastal landscapes. This vibrant palette reflects lightness, spontaneity, and a sense of freedom that defines both Parisian style and surf culture.
At The Surin Phuket, the experience unfolds through a series of thoughtfully curated elements. Striped deck chairs, beach games, and surf-inspired details create a setting that feels both refined and playful. Special-edition surfboards, developed in collaboration with Shapers Club, reinforce this dialogue between craftsmanship and a lifestyle driven by movement and escape. The space also features a dedicated pop-up showcasing key pieces from the Summer 2026 collection, including Le Pliage Du Monde Phuket, a special-edition travel bag created exclusively for Thailand, celebrating the art of travel through a contemporary lens.
On this occasion, Longchamp welcomed over 27 guests from 11 countries across Asia — including China, Hong Kong, Japan, the Philippines, Indonesia, Vietnam, Malaysia, Singapore, Taiwan, Korea, and Thailand — from 24 to 26 March 2026. Guests were invited to fully immerse themselves in the La Plage Longchamp experience, from beachside moments to a curated boat journey to a nearby island, embracing the rhythm of coastal living and the effortless energy of surf culture.
Thai talents Mintira Pipithayakorn (@mintira.q), Yammatira Tantiprasut (@yammatira), Thitiya Jirapornsilp (@bbaiporuary), and Kirana Pipithayakorn (@kiranaa.q) embody the spirit of the Summer 2026 collection through looks that reflect movement, vibrancy, and contemporary Parisian style, set against an energetic seaside backdrop.
La Plage Longchamp
The Surin Phuket
24 March – 6 April 2026
