NEWS

KTC and Tourism New Zealand Launch “Kia ora! New Zealand” Campaign to Capture Premium Thai Travellers

Krungthai Card Public Company Limited (KTC) has formally announced a promotional collaboration with Tourism New Zealand. The partnership is centred on the introduction of the “Kia ora! New Zealand” campaign, an initiative expressly designed to penetrate and service the continuously expanding segment of premium Thai travellers. Comprehensive data compiled by KTC substantiates the robust potential of this affluent market. During the initial nine months of the fiscal year 2025 (January through September), KTC reported a 7% increase in the volume of its card members travelling to New Zealand compared to the corresponding period of the previous year. Furthermore, the frequency of transactional expenditure within this segment rose by 10%, underscoring the substantial purchasing power inherent in this high-tier demographic.

Executive Commentary on Strategic Alignment

Mr. Gregg Wafelbakker, Regional Director for Asia at Tourism New Zealand, commented on the importance of the joint venture: “This partnership with KTC, whose membership demographics are well aligned with our primary target audience, is projected to significantly stimulate travel among high-spending Thai tourists, encouraging them to immerse themselves in the New Zealand experience. We currently host in excess of 20,000 Thai tourists annually and are confident that this campaign will serve as a catalyst for an increase in visitor numbers from Thailand.”

Ms. Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, reinforced the company’s commitment to high standards: “KTC is unequivocally dedicated to curating the most premium and superlative travel experiences for our members who are intrinsically seeking genuine value enrichment through their journeys. This collaboration with Tourism New Zealand constitutes a pivotal milestone in the elevation of KTC’s lifestyle offerings to the highest international benchmarks, concurrently ensuring the provision of the most exhaustive and valuable benefits throughout the entirety of the travel itinerary.”

Observed Market Dynamics: Self-Drive and Holistic Wellness

KTC’s analytical insights further delineate an evolving trend in Thai travel behaviour, notably a pronounced inclination towards Self-Drive itineraries. This preference is evidenced by a remarkable 41% growth in expenditure recorded within the fuel and service station category.

Exclusive Privileges Encompassing the Entire Travel Lifecycle

The “Kia ora! New Zealand” campaign is structured to deliver an integrated suite of exclusive privileges to KTC members, ensuring an enriched and seamless high-quality travel experience across all stages, from reservation to destination activities:

  • Major Carrier Reductions:

    • Malaysia Airlines: Up to 13% discount on Business Class bookings (Code: KTCXMH25).

    • Qantas: 8% reduction on New Zealand return airfares (Code: KTC2025).

    • Singapore Airlines: Eligibility for KTC FOREVER points redemption offering up to 13% cashback.

  • Preferred Online Travel Agency (OTA) Bookings:

    • Traveloka (Qantas Tickets): THB 1,000 itinerary discount (Code: KTCQANTAS).

    • Trip.com (Flight Tickets): Discounts reaching up to THB 3,000.

    • Trip.com (Accommodation): 8% reduction on lodging costs.

  • Specialised Tour Packages and Zero-Percent Instalment Plans:

    • Reservations for “Grand New Zealand North Island” or “Big Romantic South Island” packages with Unithai Trip qualify for a 0% instalment payment scheme over 3 months.

  • Complimentary Connectivity (Travel eSIM):

    • Receipt of a Superalink Travel eSIM, offering 3 days of usage in New Zealand (with a maximum speed of 5 GB/day), upon booking New Zealand-bound tourism products with participating partners using a KTC credit card.

For additional information, contact KTC Phone at 02 123 5000 or stay updated on other KTC promotions at https://ktc.promo/tnz. To apply for a KTC credit card, click https://ktc.today/apply-card or visit any “KTC TOUCH” branch nationwide. 

Remark: It is advisable for credit cardholders to use their cards responsibly and repay the full amount as scheduled to avoid incurring an annual interest rate of 16%.