KTC and Taiwan Tourism Administration Launch “Unseen Taiwan” Campaign, Targeting 400,000 Thai Visitors
Krungthai Card Public Company Limited (KTC) has renewed its strategic partnership with the Taiwan Tourism Administration (TTA) for the third consecutive year, unveiling the new ‘Unseen Taiwan’ campaign under the theme ‘Taiwan 3.0 – Endless Charm, Unforgettable Impressions.’
The initiative aims to attract more than 400,000 Thai visitors to Taiwan in 2025 by spotlighting new destinations—particularly in the Southern regions, rich in cultural heritage and natural attractions—while supporting the growth of Taiwan’s regional tourism economy.
“Taiwan 3.0” Strategy Targets High-Spending Independent Travelers
Ms. Cindy Chen, Director of Taiwan Tourism in Bangkok, said the campaign focuses on Free Independent Travelers (FITs) and modern families aged 20–49, a demographic known for strong purchasing power and a preference for personalized experiences.
The Taiwan 3.0 concept highlights three key dimensions:
• Culinary Dimensions – a journey from authentic street food to fine dining.
• LOHAS (Lifestyle of Health and Sustainability) – activities promoting well-being and connection with nature.
• Local Cultural Heritage – immersion through heritage architecture and living traditions.
“Our partnership with KTC plays a vital role in expanding the Thai traveler base and enhancing Taiwan’s image as a dynamic, multifaceted destination,” Ms. Chen said.
KTC Reports 14% Growth in Spending, Signaling Market Strength
Ms. Varitta Phatanarajta, Head of Credit Card Marketing Division at KTC, revealed that Thai spending via KTC credit cards in Taiwan grew 14 percent year-on-year in the first nine months of 2025.
Key spending categories showed robust gains:
• Restaurants: +48%
• Convenience Stores: +40%
• Duty-Free: +28%
“The Unseen Taiwan campaign combines experiential marketing with exclusive cardholder benefits,” Ms. Varitta said. “This synergy encourages Thai travelers to rediscover Taiwan while supporting sustainable tourism growth.”
Exclusive Privileges for KTC Cardmembers
KTC has partnered with leading travel providers to offer comprehensive privileges covering every stage of travel—from airfare and bookings to activities and cashback rewards:
- Airline Discounts: Special fares with four premier airlines: China Airlines, EVA Air, STARLUX Airlines, and Thai Airways.
• Booking Platform Discounts: Promotions with Traveloka and KKday for flight and activity bookings.
• 13% Cashback: Members can redeem KTC FOREVER points equal to their spending in eligible tourism categories for up to 13% cashback throughout 2025.
For additional information, contact KTC Phone at 02 123 5000 or stay updated on other KTC promotions at https://ktc.promo/ktc-unseen-taiwan. To apply for a KTC credit card, click https://ktc.today/apply-card or visit any “KTC TOUCH” branch nationwide.
Remark: It is advisable for credit cardholders to use their cards responsibly and repay the full amount as scheduled to avoid incurring an annual interest rate of 16%.
