Jim Thompson Partners with DTH Travel to Bring Timeless Thai Elegance Aboard The Blue Jasmine

Jim Thompson, the iconic global lifestyle brand from Thailand, unveils a new collaboration with DTH Travel to curate exquisite travel experiences aboard The Blue Jasmine, a beautifully restored historic train. The Blue Jasmine x Jim Thompson experience includes pre-journey events at the Jim Thompson Heritage Quarter in Bangkok and features brand-designed interior décor, dining essentials, amenity kits, and the first-ever brand showroom on board an exclusive nine-day journey celebrating Thailand’s rich culture and diverse landscapes.

The Blue Jasmine is a heritage charter train from the 1960s, featuring ten wagons that accommodate up to 37 passengers. The journey takes travelers from the vibrant cityscape of Bangkok to the serene ancient ruins of Ayutthaya, Uthai Thani, Chiang Mai, and Sukhothai. Departing on its maiden voyage from 16 to 24 November 2025, this curated experience invites guests to rediscover Thailand through authentic encounters, traditional cuisine, and the timeless charm of slow travel.

The partnership with Jim Thompson offers guests a uniquely Thai experience that begins at the Jim Thompson Heritage Quarter, featuring a welcome dinner at Jim Thompson, A Thai Restaurant, a visit to the Jim Thompson House Museum, and a stop at the brand’s Iconic Store before boarding the train at Bangkok’s historic Hua Lamphong Station. Once on board, guests are immersed in timeless Thai elegance, as Jim Thompson’s signature silk designs adorn The Blue Jasmine’s beautifully restored carriages, blending heritage with contemporary style.

Travelers can also look forward to Thailand’s first-ever Jim Thompson Showroom on Train, featuring the brand’s iconic silk products along with curated fashion and lifestyle collections.

A symbol of the ‘New Thailand’ tourism era, The Blue Jasmine promotes high-value, low-impact travel, connecting visitors to local communities and cultural heritage across the country. DTH Travel, in partnership with Jim Thompson, is set to redefine rail journeys through immersive cultural experiences. Following its debut in November 2025, additional journeys are scheduled for January, February, July, November, and December 2026.