Jim Thompson Introduces the New Go-to Slim-Fit Tee – Tailored for Everyday Comfort
Jim Thompson, the iconic global lifestyle brand from Thailand, introduces its slim-fit men’s T-shirt – a modern take on the classic tee, designed to feel as natural as wearing nothing at all. Made from an ultra-soft, featherlight cotton-spandex blend, the T-shirt embodies the Wear Naked concept with a breathable fit, flattering cut, and just the right amount of stretch to move with you.
“We wanted to create that perfect slim-fit tee – the one you reach for again and again – a must-have everyday essential,” Nunnapat Verojanavat, Marketing Director of Jim Thompson. “Something that feels incredible, fits just right, and brings a quiet confidence to the person wearing it.”
The drop features 14 distinct designs, each drawing from the brand’s heritage and spirit of self-expression. Key styles include the Jim Thompson logo, a modern elephant design, and a bird’s-eye view of Bangkok – a nod to the brand’s deep roots in the city. The ‘#Where is Jim T.’ graphic pays homage to the mystery and myth surrounding the brand’s founder, while a bold rainbow print celebrates individuality.
To bring the concept to life, Jim Thompson has teamed up with Thai top model Sirinutt ‘Sean’ Cholvibool, whose effortless charisma reflects the energy of the collection. The fashion campaign captures Sean in motion – fluid, confident, and unfiltered.
The debut event for Hi Tees, held at The Moonlight Hall in the Jim Thompson Heritage Quarter, unfolded as a striking celebration of modern style. The evening opened with a high-energy dance performance that showcased the new Slim-Fit Men’s T-Shirt Collection. Sean, the face of the collection, channeled the spirit of the night and helped transform the launch into a statement of individuality and creativity. Music by a live DJ and a guest list featuring A-list celebrities, including Chalida “Mint” Vijitvongthong, Kanachai “Kit” Bencharongkul, Metinee “Lukkade” Kingpayome, Mark Kingpayom, Thanasit “Ton” Jaturaput, Nathanon “Top” Narathanyawirun (Mister Supranational Asia 2023), Anusith “Bank” Sangnimnuan, Sarran Youkongdee, Narongrit “In” Sakho, Patnithi “Plustor” Saranwatnakul, Uttsada “Utt” Panichkul, added to the buzz, leaving alasting impression on Bangkok’s fashion scene.
The Slim-Fit T-Shirt collection is now available in-store at Surawong, Siam Paragon, Jim Thompson Heritage Quarter, ICONSIAM, and Central Floresta Phuket, or shop online at jimthompson.com.