Jihong An, Senior Vice President – Asia, SONO Hotels & Resorts Asia
Jihong An is Senior Vice President – Asia at SONO Hotels & Resorts Asia, where he leads the group’s strategic growth and operations across the region. With over two decades of experience in hospitality development and asset management, he brings a disciplined, owner-focused approach to expanding SONO’s footprint beyond Korea into key Asian markets.
Throughout his career, Jihong has worked across South Korea, Japan, Southeast Asia, and Greater China, overseeing hotel investments, mixed-use developments, and cross-border partnerships. His international exposure has shaped his ability to navigate diverse regulatory environments, cultural contexts, and market cycles while maintaining strong alignment with owners and investors.
He has a proven track record in structuring sustainable projects that balance brand integrity with commercial performance. Known for his calm leadership style and global perspective, Jihong combines deep market insight with a sharp understanding of risk, return, and brand positioning. His focus remains clear: positioning SONO as a trusted hospitality partner in Asia, delivering distinctive destinations and long-term value for owners and guests alike.