ICONSIAM Partners with ROSYDOEDIAN TOYS by Rosy Zhao Debuts the World’s First “Rosydoedian Toys Stay Romantic Pop-up” 6–17 May 2026 at Charoen Nakhon Hall, M Floor, ICONSIAM
ICONSIAM, a global landmark on the banks of the Chao Phraya River, reinforces its position as a Global Experiential Destination committed to creating world-class phenomena through an exciting collaboration with ROSYDOEDIAN TOYS, the popular Designer Toy IP brand created by renowned Chinese superstar Rosy Zhao. Together, they unveil the “Rosydoedian Toys Stay Romantic Pop-up”, marking its first-ever appearance in the world, while bringing an exclusive selection of limited-edition collections for fans to experience up close at Charoen Nakhon Hall, M Floor, ICONSIAM, from 6–17 May 2026.
This remarkable collaboration represents a significant milestone for Thailand’s retail and lifestyle industries, seamlessly blending contemporary culture with a world-class shopping experience. For the first time in the world, ROSYDOEDIAN TOYS by Rosy Zhao arrives with its special “Stay Romantic” limited collection, showcasing a world of romance through its signature design language. The launch is expected to spark a “must-visit, must-collect” trend among fans and collectors, while further strengthening ICONSIAM’s role as an international platform connecting global brands, artists, and cultures with Thai consumers and international visitors.
Fans of Rosy Zhao, art toy enthusiasts, and visitors from around the world can immerse themselves in a one-of-a-kind experience where Pop Culture, Art Toy, and Retail Experience come together through imaginative installations transforming Charoen Nakhon Hall into Bangkok’s newest must-check-in landmark. Specially designed for visitors to stroll, photograph, and fully immerse themselves in the atmosphere, the venue will feel like stepping into the universe of ROSYDOEDIAN TOYS. The event also features the adorable “Stay Romantic” Designer Toy collection, which vividly reflects Rosy Zhao’s personality and charm. Adding to the exclusivity is a special beverage collaboration, “Molly Tea x ROSYDOEDIAN TOYS,” combining Molly Tea’s signature flavors with ROSYDOEDIAN TOYS’ distinctive design aesthetic.
Another major highlight is an extraordinary cross-border collaboration between two leading Asian stars, as Thailand’s beloved superstar Baifern Pimchanok Luevisadpaibul will make a special guest appearance at the official launch of the “Rosydoedian Toys Stay Romantic Pop-up” by Rosy Zhao on 6 May 2026. This highly anticipated moment is set to capture the attention of fans of both icons from Thailand and China.
Don’t miss the chance to discover the cuteness and romance of Rosy Zhao at the “Rosydoedian Toys Stay Romantic Pop-up” from 6–17 May 2026 at Charoen Nakhon Hall, M Floor, ICONSIAM. The official opening ceremony, featuring special guest Baifern Pimchanok Luevisadpaibul, will take place on 6 May 2026. For more information, please call 1338 or visit Facebook: ICONSIAM.
