Hendrick’s Gin Opens the Door to “Anotherland” Through an Innovative Immersive Theatre Experience, Inviting You to Discover the “Another” Within
Leaving a lasting impression on a truly unimaginable night, Hendrick’s Gin transformed the event space for “Discover the Tale of Anotherland.” This immersive theatre experience invited esteemed guests to step into a world of curiosity, exquisite craft, and perfect contradiction. The multi-sensory journey encouraged everyone to uncover another side of themselves at Iris & Wild Iris, 29th–30th floors, SO/ Bangkok.
Under the concept “Discover the Another within,” the event conveyed a philosophy that believes in the beauty of differences and the extraordinary. Through storytelling set in the fictional realm of “Anotherland,” it was presented not merely as a physical place, but as a “state of mind”—an emotional space allowing everyone to explore the hidden depths within.
At the event, celebrities and VIP guests immersed themselves in an Immersive Theatrical Journey across 4 acts, blending inspiration from botanical identity and the philosophy of Hendrick’s Gin. The journey began with the ‘Mystical Fountain of Rose & Cucumber,’ the starting point of Hendrick’s Gin’s unique balance, followed by the ‘Mystical All-Seeing Eye,’ a space that challenges guests to question their identity and outward perceptions. Before stepping past the ‘Hallowed Stairway to Nowhere,’ a symbol of transition into a new world, the journey concluded at ‘The Anotherland – Stills Sprouting Orange Blossoms & Cacao,’ a finale space dedicated to embracing all dimensions of oneself—where strength, gentleness, and beautiful differences coexist harmoniously.
Another major highlight seamlessly bridging art with the science of mixology was the Personalized Cocktail Journey. Each guest received a Black & White Archetype card reflecting both their familiar and undiscovered traits. These were then exchanged for specially crafted cocktails, meticulously designed to perfectly match each individual’s unique character and identity.
Throughout the evening, the venue was filled with immersive installations, symbolic rituals, and sensory-driven storytelling. Every element was intricately designed to create a perfectly mysterious, intriguing, and emotionally engaging atmosphere.
“Discover the Tale of Anotherland” was therefore not just an event, but an invitation for everyone to boldly embrace their differences and complexities, and to enjoy discovering a previously unexplored side of themselves…
