Gooey.Games Launches in Thailand: Powering the Next Generation of Gamified Marketing
Gooey.games, a new gamified marketing platform designed to supercharge digital engagement, has officially launched and is now available globally. Developed by Gamespace Thailand, Gooey is a proudly Thai-built SaaS solution that allows brands, agencies, influencers, and developers to create interactive micro-games—without writing a single line of code.
The platform empowers users to deploy engaging, loyalty-driving campaigns that convert—now open for early access.
Built for international scalability, Gooey.games is the culmination of years of hands-on experience delivering gamified marketing solutions across Southeast Asia. Gamespace Thailand’s past collaborations include projects with global retail marketing leader TCC Global in Hong Kong, Ranch Market in Indonesia and recently launching with Central Retail as part of their Happy Best Deal Promotions. With Thailand’s vibrant creative industry and rapidly growing e-commerce ecosystem, the country serves as the ideal launchpad for Gooey’s APAC and global expansion.
“At Gooey, we believe marketing should be fun, memorable, and measurable” said James Neilson, CEO and Founder of Gamespace Thailand. “We created Gooey to bring playful, high-performance marketing tools into the hands of brands and creators. Gamified experiences don’t just entertain—they deliver real engagement and measurable results.”
Gooey’s intuitive drag-and-drop builder enables users to create campaign-ready games in minutes—from platform runners and tower stackers to spin-the-wheel formats—using either their own assets or Gooey’s pre-built fast growing creative library. A built-in campaign dashboard offers real-time performance insights, including play counts, engagement rates, redemptions, and A/B test comparisons, empowering marketers to optimize their campaigns on the fly.
The platform is also launching its Developer Marketplace in beta, inviting independent developers and studios to submit custom game templates, artwork and assets that can be monetized through Gooey. Participating developers earn a revenue share every time their template is used in a live campaign.
Pricing is flexible and accessible, starting at just $50 per game and $0.01 to $0.03 per play, with volume discounts available. Signing up is free for brands, agencies, influencers, and developers looking to explore Gooey during its early access phase.
Early adopters are already seeing strong results. Central Group Thailand launched its “Happy Best Deal” campaign across multiple retail banners using Gooey, generating increased in-store foot traffic and online engagement.
Optimized for mobile-first experiences, Gooey games are fully responsive and function seamlessly across web browsers, in-app campaigns, mobile sites, and QR-to-play formats—perfect for on-the-go audiences and phygital activations. An integrated voucher system allows for easy gamified rewards distribution, including promo codes, leaderboard incentives, and more, with additional ecommerce features expected to launch soon.
Whether you’re a brand manager looking to boost customer loyalty, an agency seeking innovative campaign tools, or a developer eager to monetize your creations, Gooey.games offers a powerful and playful platform to launch high-impact gamified experiences in minutes. Visit http://www.gooey.games/
Gooey.games is now inviting game developers across Thailand and the Asia region to join the Gooey Developer Marketplace (Beta). Whether you’re an indie creator or part of a studio, the platform offers an opportunity to upload interactive game templates and earn from every campaign that uses your work. To join the beta and start monetizing, email support@gooey.games.
