Emirates has recently been crowned as a 2024 APEX World Class Airline winner for mastering guest experience and delivering outstanding customer service, at the 2024 APEX/IFSA Awards held in Long Beach, California. Evaluated through a comprehensive audit of quality of service, safety, and health control initiatives, Emirates is one of just eight airlines globally to achieve this accolade. Emirates also received a 2024 IFSA award for ‘Best Onboard Amenity,’ in recognition of Emirates Sustainable Economy Class amenity kit – filled with useful amenities to enhance passenger comfort whilst being composed of more sustainable materials designed for reusability.
Recognising Emirates commitment to ensuring passengers ‘Fly Better,’ Emirates was awarded the World Class accolade for demonstrating the highest global standards of safety and well-being, sustainability, and service-guest experience. Celebrating a year of record profits, a successful first year of Premium Economy Class, sizeable investments into enhancing onboard services, and notable steps in the journey towards a more sustainable future, Emirates was lauded by the aviation industry for its innovation and commitment to excellence.
APEX WORLD CLASS developed by the APEX (Airline Passenger Experience Association) in partnership with Yates and Partners, the world’s leading aviation guest experience consultancy, recognizes airlines for their achievements on the key metrics that matter to travelers today. In the last 20 months travelers, especially airline customers, have undergone a seismic value shift. There are new dimensions to travel that have become the priority of airline guests, and new metrics by which to measure the air travel experience. The aviation industry has changed and adapted to challenging conditions, and the way we assess and measure the industry needs to change with it.
About Emirates Economy Class Amenity Kits
Emirates’ Economy Class range of amenity kits are complimentary for customers on long-haul flights, and feature designs that represent the four essential elements of nature – fire, water, earth, and air. The pouches are reusable and made from washable kraft paper with bespoke art printed in non-toxic soy-based ink. The contents include a selection of durable travel essentials made from materials that are more environmentally friendly than single use plastic. The toothbrush is made from a combination of wheat straw and plastic, and the socks and eyeshades are made from recycled plastic, in this case, rPET (recycled polyethylene terephthalate).
To compliment the reusable amenity kits onboard, Emirates has several other initiatives in Economy Class which focus on using sustainable materials where possible, including cosy blankets made from recycled plastic bottles, where each blanket is made from 28 recycled plastic bottles – an initiative which has prevented over 95 million plastic bottles from going to landfill over the last 6 years.