DERMOND unveils its new flagship boutique at Siam Paragon under the Concept “Reimagine Luxury”
DERMOND, a prestigious Thai fine jewelry house, proudly unveils its new flagship boutique at Siam Paragon under the inspiring concept “Reimagine Luxury”. The boutique embodies the vision of becoming a true “Thai Global Fine Jewelry House”, inviting guests to experience an unparalleled sense of warmth while redefining the meaning of luxury. Through compelling stories, timeless values and distinctive identity, DERMOND presents contemporary jewelry design that reflects exquisite craftsmanship and graceful elegance.
At the heart of this vision is the philosophy “Reimagine Timeless Luxury”, reinterpreted in DERMOND’s unique style. The boutique redefines luxury retail not merely as a display of aesthetics, but as a welcoming space that evokes warmth and genuine emotion. The minimalist yet detail-oriented design creates a timeless atmosphere, inviting fine jewelry enthusiasts from around the world to indulge in an experience crafted to inspire.
The architectural design begins with a striking façade, inspired by the sharp lines of the DERMOND logo. Clean lighting strips intersect with a mix of matte and reflective surfaces, evoking a sense of contemporary elegance that reinterprets timeless style in a modern form. This front is a prelude to the immersive journey awaiting inside.
Spanning over 200 square meters, the interior features warm-toned wood flooring in a custom pattern and gentle curves connecting each display zone. Wall textures and soft lighting work in harmony with the sparkle of diamonds, creating a serene and intimate ambiance. Visitors are invited to discover and connect with their favorite fine jewelry pieces in three curated zones:
Bridal Zone
A celebration of love, showcasing exquisite engagement rings crafted with high-quality diamonds and seamless settings. From minimalist designs to luxurious high jewelry styles, each piece is a symbol of eternal love—tailored to reflect the unique emotions and stories of every couple.
Classic Zone
Featuring timeless essentials such as tennis bracelets and solitaire diamond earrings, meticulously crafted with precision and advanced techniques. Designed for both everyday elegance and special occasions, these pieces embody enduring value—ready to be cherished and passed down from generation to generation.
Collection Zone
Highlighting DERMOND’s signature creations, beginning with the Absolute Deco Collection—a tribute to Art Deco artistry crafted by master artisans with over 33 years of expertise. Continuing with the Chic Collection, the brand’s latest relaunched, blending playfulness and elegance through signature plays with dome-shaped gold forms symbolizing infinity, fancy eternity settings and symbolic pairings of pear-shaped diamonds to reflect personality, balance and timeless individuality. It’s more than jewelry—it’s a philosophy of beauty with character.
The DERMOND Experience
The boutique also features a private zone, where VIP guests are welcomed for bespoke consultations. Here, personalized creations or special modifications can be designed with the guidance of DERMOND’s experts. To enhance the experience, guests are also treated to premium Thai gelato by Aricha, crafted exclusively for DERMOND, enhancing the luxury experience with a delightful touch.
This remarkable boutique remains deeply rooted in Thai craftsmanship and artistry. The interior was designed by leading design studio Paradigm Shift, with floral art by Heartmade by Kig, and bespoke furnishings by VERTIER, all working in harmony to craft a modern space rich in Thai creative spirit—warm, inviting, and globally refined.
This new chapter reaffirms DERMOND’s position as a house deeply rooted in the philosophy “Crafted in Thai, Globally Inspired”. With unwavering commitment to exceptional craftsmanship, international standards, and trusted after-sales service, DERMOND continues to win the hearts of discerning clientele from Thailand and abroad—including Australia, Qatar, Kuwait, Dubai and beyond.
We invite you to visit the new DERMOND Flagship Boutique at Siam Paragon, 1st Fl, North Zone today and discover fine jewelry that speaks your story with elegance and meaning.
