BLUE BOTTLE COFFEE AND VALIRAM UNVEIL DEDICATED CAFE EXPERIENCE AT PARAGON WITH FRESHLY MADE MENU AND PLANS FOR 10 MORE CAFES BY 2027
Blue Bottle Coffee has announced the launch of its Embroidered Blue Bottle Tote, available to the Singapore market exclusively at its Paragon cafe, and food offerings made freshly in-store, bringing global fan favourite Liège Waffles to its Southeast Asian outlets for the first time
Blue Bottle Coffee has officially opened its newest cafe at Paragon, marking its first location in Singapore’s iconic lifestyle precinct and its first Southeast Asian location with both indoor and alfresco dining, in continued partnership with Valiram, Asia-Pacific’s leading luxury and lifestyle retail specialist. Building on the success of their first cafe at LUMINE Singapore, this new outlet reflects Blue Bottle’s ongoing commitment to crafting exceptional coffee experiences while deepening its connection with the local community.
Having partnered with Valiram to build its first Southeast Asian outlet, Blue Bottle’s continued collaboration with Valiram is testament to its commitment to growing sustainably in Singapore and Southeast Asia. Together, the brand plans to open over 10 cafes in Singapore by 2027, with plans to expand further in the region. First established in Kuala Lumpur, Malaysia, in 1935, Valiram brings its 90-year legacy and presence across nine countries, with a track record of building and growing global luxury, lifestyle, and fashion brands in the region.
“We’re proud to open our second cafe in Singapore with the continued support of Valiram,” said Kester Whitaker, Chief Growth Officer and Head of Asia at Blue Bottle Coffee. “Together, we’re creating spaces that invite guests to slow down and enjoy beautiful coffee moments, crafted with care, and rooted in our shared values of hospitality, design, and quality.”
Mukesh Valiram, Executive Director of Valiram, said, “We are proud to continue our partnership with Blue Bottle Coffee, a brand that shares our affinity for excellence and creating meaningful customer experiences. Opening in Paragon, a mall which exemplifies luxury, style, and retail, reflects our shared dedication to delivering moments defined by intentionality and discovery for coffee lovers in Singapore and beyond.”
A Cafe Designed for Connection and Everyday Coffee Rituals
Situated within Paragon, the premier upscale shopping destination renowned for its curated luxury brands and award-winning retail experience in the heart of Orchard Road, Blue Bottle Coffee invites guests to discover the beauty of everyday coffee rituals. The new cafe serves Blue Bottle’s beloved espresso-based drinks and cold brews, alongside a range of coffee blends and pour-over selections, showcasing the brand’s dedication to precision and quality.
Blue Bottle’s latest cafe at Paragon is its first Singapore outlet to feature alfresco dining, seamlessly blending indoor and outdoor spaces as an extension of Orchard Road’s vibrant streetscape. The indoor area combines stainless steel, oak wood, and terra cotta-toned plaster to evoke modern elegance, while the outdoor space features landscaped planters, ceiling fans, and a variety of seating configurations to reflect Singapore’s love of nature and communal gathering. With 70 seats across 980 square feet, the cafe offers communal tables, two-tops, and benches for both intimate and shared coffee moments.
Exclusive to the Paragon cafe, Blue Bottle has introduced two food offerings freshly made in-store: the globally beloved Liège Waffle (S$8.50), with its crisp, caramelised crust and fluffy interior, and a refreshing Yogurt Bowl (S$12), made with creamy yogurt, granola, and fresh strawberries. These newly launched offerings have been crafted to complement the coffee experience, joining Blue Bottle’s signature espresso-based drinks, cold brews, pour-overs, and NOLA (New Orleans-Style Iced Coffee).
Craftsmanship Meets Community to Celebrate Coffee Culture
The opening of Blue Bottle’s Paragon cafe builds on Blue Bottle and Valiram’s shared values of craftsmanship, design, and community. To mark the occasion, Blue Bottle has introduced the Embroidered Blue Bottle Tote (S$50), available to the Singapore market exclusively at the Paragon outlet. Made in collaboration with Japanese design partner Ball & Chain, the Embroidered Blue Bottle Tote (S$50) is a durable, water-repellent tote that reflects Ball & Chain’s philosophy of creating value through sustainability and meaningful design, making it the ideal, stylish companion for Singapore’s tropical weather and everyday use.
On 17 – 20 July and 25 – 27 July, guests visiting the cafe during the opening celebrations can also personalise their Singapore Tote with no additional charge, bringing together their individuality in a keepsake that embodies Blue Bottle’s spirit. Guests may also customise their Singapore Tote with illustrations by Singaporean visual artist and designer Joy Ho, whose works have been recognised by the Society of Illustrators, MoCCA, the Will Eisner scholarship, and 3×3 Illustration, among others.
With the opening of its Paragon cafe, Blue Bottle and Valiram reaffirm their shared commitment to growing thoughtfully in Singapore and across Southeast Asia. Building on the warm response to Blue Bottle’s first outlet in LUMINE Singapore from both the local community and visitors, Blue Bottle and Valiram have announced their plans to open at least 10 more cafes in Singapore by 2027, bringing exceptional coffee experiences closer to more communities throughout the region.
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