Best Western® Hotels & Resorts Connects Travelers To Japan’s Most Celebrated Summer Festivals
Summer is a wonderful time of year to visit Japan, as festivals illuminate towns and cities across the country with colorful cultural displays, spectacular street parades and sizzling food stalls. For guests who want to immerse themselves in Japanese heritage, many of these festivals offer opportunities to dress up in traditional outfits – such as a kimono or yukata – take fantastic photos and create lifelong memories. BWH® Hotels, a leading global enterprise comprising WorldHotels™, Best Western Hotels & Resorts and SureStay® Hotels, invites visitors to feel the spirit of Japan’s summer festivals, while staying in style and comfort all across the country.
Vibrant Street Festivals in Tokyo and Yokohama
In Tokyo, Shibuya Bon Odori is a thrilling summer festival that sees hundreds of brightly dressed dancers take to the streets of Shibuya – famed for its iconic pedestrian crossing. This August, urban explorers can experience this upbeat occasion at Best Western Hotel Fino Tokyo Akasaka or Best Western Hotel Fino Tokyo Akihabara, a choice of modern hotels in two of the capital’s most dynamic downtown districts. In nearby Yokohama, the Minatomirai Dai Bon-Odori is staged at the end of August in Rinko Park, overlooking the city’s famous waterfront. Whilst enjoying two days of exciting activities, revelers can rest and relax at Best Western Hotel Fino Shin-Yokohama, which is just a five-minute walk from JR Shin-Yokohama Station.
Captivating Cultural Occasions in Osaka and Nagoya
Rooted in Japan’s Shinto rituals, Tenjin Matsuri is celebrated every summer in Osaka, and features colorful street parades, river boat processions and dazzling firework displays. Visitors can enjoy this three-day extravaganza at a choice of three Best Western hotels: Best Western Osaka Tsukamoto, a contemporary property just moments from JR Tsukamoto Station, Best Western Plus Hotel Fino Osaka Kitahama, which offers elevated stays close to the Tosahori River, and Best Western Hotel Fino Osaka Shinsaibashi, a newly-revitalized hotel in the beating heart of Osaka, close to City Hall. A short 50-minute bullet train ride away in Nagoya, Nippon Domannaka Matsuri sees approximately 20,000 dancers perform in original costumes, inspired by the city’s heritage. Located in the lively Sakae district, Best Western Plus Nagoya Sakae is surrounded by the festivities.
Endless Summer Refreshment in Hokkaido
In the northern island of Hokkaido, the annual Sapporo Summer Festival runs for almost a month during July and August. Sapporo’s Odori Park transforms into a vast urban dance arena and beer garden, with live performances and plenty of refreshments from the city’s famous breweries. Just a short drive from Sapporo, Best Western Plus Fino Chitose Hotel is a full-service hotel with modern rooms, a restaurant, a fitness center and great transport links, putting Hokkaido’s many summertime attractions within easy reach.
Tropical Island Festivities in Fukuoka and Okinawa
Japan’s southern islands transform into tropical paradises every summer, with plenty of attractions and activities for culture-seeking explorers. On Kyushu Island, the city of Fukuoka bursts into life with the Nogata Summer Festival, which features spectacular floats, stage performances and dramatic fireworks. Surrounded by stylish bars and cafés, Best Western Plus Fukuoka Tenjin-minami lets travelers feel the pulse of this waterfront city. Finally in Okinawa, Japan’s exotic island jewels, the Nago Summer Festival features food stalls, traditional eisa dancing and live music – wonderful to watch whilst strolling in a summer kimono. When the time comes to unwind, guests can escape to a choice of beachfront hotels: Best Western Resort Okinawa Kouki Beach, where every room offers a balcony with ocean vistas, and Best Western Okinawa Onna Beach, a low-rise resort nestled on a white sand bay.
There’s no better time to experience Japan’s colorful festivals, local traditions and diverse destinations. From vibrant city escapes and island retreats to scenic countryside adventures, travelers can explore the country while staying at Best Western hotels. To book your stay with BWH Hotels in Japan, please visit bestwesternasia.com.
