Advance Cabello Turns Hair Care into a Positive Social Impact Through the ‘milk_shake® GO PINK – Make My Day Strawberry Limited Edition’ Campaign to Help Raise Breast Cancer Awareness.
Advance Cabello Co., Ltd., a specialist in premium haircare and hair colour products for professional salons and home use, donated 100,000 Baht to the Queen Sirikit Centre for Breast Cancer Foundation. The donation aims to support the foundation’s operations during Breast Cancer Awareness Month, while encouraging everyone to recognize the importance of screening for early detection and treatment.
This donation was raised under the campaign “milk_shake® GO PINK – Make My Day Strawberry Limited
Edition”, with a portion of the proceeds from the special edition product sales contributed to the fund, turning every product choice into the power of sharing and sending encouragement to those affected by breast cancer.
Mr. Siroj Sirichindakul, Chief Executive Officer of Advance Cabello Co., Ltd., said: “Every year, Advance Cabello places great importance on creating social activities by selecting issues aligned with each year’s theme. For this year, we chose to communicate about breast cancer through the ‘milk_shake® GO PINK’ campaign, believing that the beauty industry does not merely serve to enhance outward appearance, but can also play a role in creating positive impacts for society. Every product chosen by our customers and hairstylists is therefore more than just hair care; it is about passing on opportunities and encouragement to those fighting this disease. We hope this support will serve as another driving force for the foundation to continuously carry out its mission, as well as an inspiration for everyone to prioritize their health and undergo regular screenings, because early detection is a crucial opportunity that can change many lives.”
Advance Cabello extends its sincere gratitude to the milk_shake® Thailand family—including customers, hairstylists, and salon partners nationwide who served as a vital force in supporting the GO PINK campaign and collectively creating this meaningful change. This reflects the concept of “BEAUTIFUL HAIR WITH A PURPOSE,” standing united to foster awareness, care, and hope for people in society.
