Sunshine City Prince Hotel Announcing the birth of a hotel floor for all fans of Japan’s subculture, including those from other countries, in Tokyo’s Ikebukuro district!

Sunshine City Prince Hotel Announcing the birth of a hotel floor for all fans of Japan’s subculture, including those from other countries, in Tokyo’s Ikebukuro district!

In April 2019 (tentative), Sunshine City Prince Hotel (3-1-5 Higashi-Ikebukuro, Toshima-ku, Tokyo; Tsuyoshi Okumura,
General Manager) will open a new floor taking Japanese subculture as its theme. This concept floor will be designed to
motivate trips to Japan by overseas fans of Japanese anime, manga, and other elements of Japanese subculture, and make their
stay at the hotel even more fun.

Located on the 25th floor of the hotel, the concept floor will consist of four common-use areas and 20 concept rooms, and
have features differing from hotel floors having only rooms for guests.
Taking “a dream-come-true experience of a stay surrounded by things you love” as its watchword, this floor will be designed
especially for guests from other countries who love anime, manga, and other elements of Japanese subculture. It will make
their stay a dream-like one unlike anything they have experienced before.
Instead of having the same contents throughout the year, the floor will change the tie-up contents in step with the going needs
and with the right timing, for use by a wider circle of fans.

Common-use area: event space (conceptual depiction)
Common-use area: library space (conceptual depiction)
Twin room A (conceptual depiction)

Together with the Shinjuku and Shibuya districts, the Ikebukuro district of Tokyo’s Toshima Ward, in which our hotel is
situated, is one of the three major subcenters of Tokyo. It is gaining wider recognition in other countries as an area driving
Japanese subculture, which is distinguished by anime, manga, and other elements.
To begin with, our hotel is next to Otome Road, which is famous as a pilgrimage stop for “fujoshi”. It is also near Sunshine 60,
which is a center of entertainment facilities such as J-World Tokyo and Pokémon Center Mega Tokyo that are highly popular
with international visitors, as well as the Animate Ikebukuro Store, a must stop for lovers of animated character goods. The
area has also consequently come to the fore as one thronged with mainly female fans of anime and manga from inside and
outside Japan.

In addition, the district is holding various events and leading a large-scale area redevelopment project from 2019 to 2020.
Toshima Ward, in which it is located, has become the first ward in Japan to be designated a Culture City of East Asia. Based on
this dramatic transformation as an underlying theme, its entertainment value will rise even higher and increase the fun for
visitors strolling around the area as a whole. Taking the opportunity presented by this area development, our hotel is making
plans to reinforce arrangements in the service aspect as well so guests will be able to enjoy Ikebukuro to their heart’s content
while staying on the concept floor. These plans include an original area excursion passport based on partnership with
entertainment facilities and subculture shops in the area.