Hero Ventures Inc. launches The Marvel Experience, a first-of- its-kind augmented reality superhero visitor attraction, in Bangkok
BANGKOK, THAILAND—Join Spider-Man, Iron Man and the other heroes of the Marvel Universe as their battle versus the forces of evil descends upon Southeast Asia. The Marvel Experience, a popular mobile interactive attraction which first debuted in the United States, is opening in Bangkok in the second quarter of 2018. A total of one billion Thai baht (US$30.2 million) is being invested in the 10,000 m2 attraction; with 20 percent of the construction having been completed to date. Located at the Mega Bangna Mall complex, visitors will become an official S.H.I.E.L.D. agent while interacting inside an augmented reality experience alongside multimedia, gaming and other interactive technologies; they will also have the chance to climb like Spider-Man, dodge lasers like the Black Widow, and smash things like the Hulk.
Additional featured heroes will include Wolverine, Thor, Captain America and Nick Fury, among others. Hero Ventures Inc., a Los-Angeles based company holding the licences with Marvel, has entered into a joint venture with Hero Experience Co., Ltd., a Thailand-based company, to launch the attraction in Bangkok. Officially titled “The Marvel Experience Thailand: Themed Entertainment Attraction”, Bangkok will be the first launch of the ASEAN tour of The Marvel Experience.
Noppadon Jason Chirasanti, Co Ceo at Hero Experience, indicated that the Thai version of The Marvel Experience will also be “localized” to suit demographics in Asia. Mr. Chirasanti further said that the themed entertainment attraction is expected to draw significant numbers of both local and international visitors and that the company is in talks with the Tourism Authority of Thailand and travel agencies to promote the new attraction internationally.
The original Marvel Experience toured the U.S. as a mobile attraction, starting in Phoenix in December 2014, before moving to Dallas and San Diego, and concluding in Philadelphia in July 2015. The admission fee is expected to be around US$35, or approximately THB 1,150, per ticket.