BEST WESTERN® HOTELS & RESORTS CONTINUES THE “BEHIND THE BRANDS” SERIES WITH A CLOSER LOOK AT ITS DUAL-BRANDED CONCEPTS
Following Best Western’s launch of the “Today’s Best Western” campaign and its “Behind the Brands” series, the company is this month highlighting its thriving dual-branded hotel concepts. Best Western Hotels & Resorts’ dual-branded concepts pair BW’s extended-stay hotel brand – Executive Residency by Best Western® – with one of its other leading hotel brands – enabling guests to experience the benefits of two Best Western brands under one roof. Integrating two types of accommodations also appeals today’s developers as it provides a unique, flexible property that fits within various different market segments.
Launched in 2016, Executive Residency by Best Western is an upper-midscale brand that offers the perfect combination of hotel and home for an enriching extended stay experience under the iconic Best Western brand name.
The company has successfully combined its Executive Residency by Best Western brand with its upper-midscale Best Western Plus® brand and the upscale Best Western Premier® brand. The hotels offer a minimum of 40 percent extended-stay studios and suites and typically share a lobby, as well as food and beverage venues, a fitness center, an outdoor pool and communal areas.
“We are excited to continue our ‘Behind the Brands’ series with an overview of our dual-branded concepts, as these hotels are a reflection of today’s Best Western and our evolution of brand offerings,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Our dual-branded hotels are designed to lead the industry by supplying business and leisure travelers with everything they need, while also providing a unique hotel offering for developers seeking best-in-class properties for competitive market segments.”
Best Western currently has dual-branded hotels in Colorado, Texas, Oklahoma, India and Kenya, with 32 more hotels in the pipeline.
Enjoying an extended vacation or business trip with Executive Residency by Best Western is even more rewarding this summer with Best Western Rewards®, the company’s award-winning loyalty program. Members can Go.Get.Rewarded® with a $20 Best Western Travel Card® after their first completed stay now through September 3, 2018.
Click here to watch a video about the Executive Residency by Best Western in Baytown, Texas by influencer Chet Garner. Chet is a Texan, BBQ-connoisseur, and above all, a passionate traveler. As creator, producer and host of the 5-time Emmy winning show, The DayTripper, you can always find Chet at Best Western branded hotels around the country for work and play.